Trust and Responsibility, IxDA San Francisco
Hosted by IxDA San Francisco
As part of World Interaction Design Day (IXDD), IxDA-SF and Adobe present an evening on "Trust and Responsibility" with renowned speakers including Margot Bloomstein (Appropriate Inc), Nanako Era (Airbnb), and Khoi Vinh (Adobe).
Outline of the evening:
6:00PM -- Doors open -- Come early for networking and appetizers
6:45PM -- Talks begin
8:30PM -- Program ends - stay for networking and appetizers
9:00PM -- Doors close
Margot Bloomstein: Designing for Trust in a Cynical World
Mass media and our most cynical memes say we live in a post-fact era. So who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from "people like us" whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.
We must empower our audiences to earn their trust and our tactical choices in content and design can fuel empowerment, build user confidence, and drive something even more important: hope. Margot will share examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users.
Five Things Audience Members Will Learn:
- How does visual and verbal consistency help build rapport when audiences let emotion cloud logic?
- Can you design around cultural predisposition to deliver vital information?
- How do you determine the right level of detail in photography, diagrams, and copy?
- Can your brand find strength in vulnerability?
- How do you operationalize vulnerability through content types, imagery, and prototyping?
For nearly 20 years, Margot Bloomstein has shaped content strategy as a practice and industry by leading workshops, keynoting conferences, and consulting for teams in a range of institutions. The principal of Appropriate, Inc., she's the author of a forthcoming book about using content and design to build trust, and the popular Content Strategy at Work. Margot's work in message architecture-driven content strategy informs the communication of the American Montessori Society, Harvard University, and cultural tourism in the state of Nevada. Her clients also include Fidelity, Lovehoney, Scholastic, Sallie Mae, Lindt and Sprüngli, and the Rhode Island Public Transit Authority. A participant in the inaugural Content Strategy Consortium and featured speaker at SXSW, Margot is a popular speaker at conferences around the world. She also produces BrandSort, teaches about content strategy at the graduate level, advises Women Talk Design, and tweets about all of it at @mbloomstein.
Nanako Era: Amplifying insights from underrepresented users to design for trust and inclusion
As technologists, we have the responsibility to be cognizant of where bias can creep into our products, to avoid situations such as discrimination against underrepresented users. This talk will look at the gap between how underrepresented users experience products vs. the general population, and how this gap can help to guide where efforts should be focused to build trust and make products more inclusive. It will dive into case studies and practices we can adopt in product cycles to responsibly build more trustworthy, inclusive products that aim to provide equal access for everyone.
Nanako works on the anti-discrimination and in-home accessibility teams as an experience researcher at Airbnb. In this role, she works to find ways for all users to have equitable experiences on the platform. Her passion for equal access through technology was initially sparked when she took an assistive technologies class at Carnegie Mellon while pursuing her masters in human-computer interaction. Prior to Airbnb and making the pivot to becoming a researcher, she worked as a UX designer at small startup companies in Seattle.
Khoi Vinh is principal designer at Adobe, overseeing the direction of Adobe's apps to make mobile a meaningful part of the creative process. In addition, Khoi writes the design, technology and culture blog, Subtraction.com, and is Design Chair at Wildcard. Previously, Khoi was design director for The New York Times and named one of Fast Company's fifty most influential designers in America in 2011.
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